Here is a terrific article on the difficulty of selling WWIV.
Step right up
It seems to me that war is always an easy sell because it appeals to the basest nature of us all, so I can't say I agree with the main premise of the article. Sex sells for a reason and that reason is powerful enough to make a preacher put his bible down (as Muddy Waters would sing).
Yet war seems to trump sex as a marketing tool, because even an unjust war poorly planned has many Americans proud enough to adorn their vehicles with patriotic magnets and flags, and spirited enough to shout along with Ann Coulter, Bill O'Reilly, Mike Savage, Rush Limbaugh, and their ilk.
So, call me skeptical, but the article makes for good reading just the same.
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