If you watched "The Corporation" you might remember one of the businessmen interviewed by the name of Ray Anderson. He runs a successful carpeting company.
When he looked at the impact his company, Interface, had on the environment what he came up with shocked him. He then set a goal for turning his company into one that is "a sustainable operation that takes nothing out of the earth that cannot be recycled or quickly regenerated, and that does no harm to the biosphere."
He is a good part of the way to his goal and, thanks to the efficiency efforts required to turn his company astern, it is good for his bottom line.
James Carville often chastised democratic candidates for opposing without proposing, and I often feel the weight of that challenge on my shoulders.
Isn't it uplifting to find that following your beliefs is good for the earth and for People and for business too? Of course, that makes it all the more damning that modern companies largely fight EPA regulation reflexively, but a movement requires those that lead by example.
My hat is off to Ray Anderson for daring to act on those new-found beliefs at no small risk. His efforts may serve to blaze the way for others.
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